Privacy Policy

Last updated: 14 May 2025

LNPF (“we”, “our” or “us”) is committed to protecting and respecting your privacy. This Privacy Policy explains what personal information we collect about you, how we use it, who we share it with, how it is stored and protected, and your rights under applicable privacy laws, including the UK GDPR and California’s CCPA.

What Information We Collect

We may collect and process the following types of personal data:

Contact details: such as your name, email address, phone number, and postal address.
Account information: when you register for an account on our website.
Order and payment details: including billing/shipping addresses and payment method (e.g. last 4 digits of credit/debit card — full payment info is processed by secure third-party services).
Marketing preferences: such as newsletter sign-ups and communication consents.
Customer service interactions: including messages via email, live chat, or social media.
Website usage data: like IP address, browser type, pages visited, and links clicked (via cookies and tracking technologies).
Device and location info: if you allow this via your browser or device settings.

How We Use Your Information

We use the personal data we collect to:

Process and fulfil your orders.
Provide customer support and respond to your enquiries.
Personalise your experience on our website.
Send you service emails (like order updates) and, with your consent, marketing messages.
Improve our website, services, and user experience.
Detect and prevent fraud or misuse of our services.
Comply with legal and regulatory obligations.

Who We Share It With

We may share your personal information with:

Service providers: including payment gateways, delivery partners, email service platforms, and IT support.
Analytics and advertising partners: such as social media platforms (e.g. Meta, Google) for personalised ads, only if cookies or consent allow it.
Legal authorities: if required to comply with applicable laws or in the event of fraud investigations.
Business transfers: in case of sale, merger, or acquisition of LNPF or its assets.
We never sell your personal data to third parties.

How We Store and Protect Your Information

Your data is stored on secure servers within the UK or EEA or, where applicable, in countries with appropriate safeguards (e.g. standard contractual clauses).
All payment transactions are encrypted via secure third-party processors using SSL encryption.
We retain your personal data only for as long as necessary for our business and legal obligations.
We follow industry best practices to ensure the safety and confidentiality of your information.

Your Rights

Under data protection laws such as UK GDPR and CCPA, you have the right to:

Access the personal data we hold about you.
Request correction of inaccurate or incomplete data.
Request deletion of your data, where applicable.
Object to or restrict certain types of processing, including direct marketing.
Receive a copy of your data in a portable format.
Withdraw consent at any time, where processing is based on consent.
Lodge a complaint with a data protection authority (e.g. the ICO in the UK).

To exercise your rights, or for any privacy-related questions, please contact us.

We use cookies and similar technologies to enhance your browsing experience, measure site performance, and deliver relevant ads. You can manage your cookie preferences at any time through your browser settings. For full details, please see our [Cookie Policy].

Children

Our website is not intended for use by anyone under the age of 18. We do not knowingly collect personal data from children.

Changes to This Policy

We may update this Privacy Policy occasionally. The latest version will always be posted on our website with the updated date.